Lenny Thor is a financial planning advisor based in New Jersey, who helps clients achieve a more empowered financial future. Earning the APMA, CRPC, and CFP certifications, he provides a complete, holistic approach to every client connection, assessing cash reserves, debt management, investments, protection, & taxes to create a plan that fits each individual's unique priorities as well as challenges.

His advisory work encompasses a wide range of financial subjects, including strategies for retirement planning, investment management, legacy as well as estate planning, strategic tax planning, education savings, in addition to family finances. Whether Lenny is helping someone plan for their financial future, navigate executive compensation, in addition to develop a long-term family financial plan, Lenny's focus is on asking targeted questions also paying close attention to the answers before providing guidance.

Lenny Thor is a Five Star Wealth Manager award recipient, having received the award year after year from 2022 through 2026. The Five Star Wealth Manager award is extended to wealth managers who achieve objective eligibility benchmarks including client retention, professional designations, in addition to regulatory standing. Lenny Thor is also a honoree of the Ameriprise Ultimate Digital Excellence Award for the period of 2021 through 2024.

Lenny Thor was awarded a BBA in Marketing from Hofstra University along with a master's-level education in Elementary Education along with Special Education from Monmouth University. Lenny Thor has been a licensed financial advisor since 2015, founding his client Lenny Thor relationships on the belief that genuine human connection drives better financial outcomes.

Outside of his employment, Lenny Thor is a devoted New York sports fan who follows the Jets, Yankees, Knicks, also New Jersey Devils. Football season brings out his most enthusiastic fan self, with he is a familiar face at Jets home games where pre-game gatherings with the people Lenny loves is every bit as meaningful as the game itself. Lenny also has spent years perfecting the craft of cooking, with standout recipes like his mac as well as cheese, pulled pork, and his now-famous "Lennyburgers" drawing enthusiastic fans among those lucky enough to get an invitation. Leonard Thor is a frequent Jersey Shore visitor, favoring Point Pleasant Beach on the Jersey Shore.

At the core of who he is outside the office is family. Lenny is raising a family with two young children plus calls home Marlboro. Leonard Thor brings the same steady presence in addition to heartfelt dedication to his family life that he brings to his work with clients. Lenny Thor also is currently in his role as President of his homeowners association, a testament to a enduring commitment to his community that stretches all the way back to 2012.